Godiva Chocolatier is a chocolate maker which is a subsidiary of Turkish conglomerate Yıldız Holding. Godiva owns and operates more than 600 shops in the United States, Canada, Europe and Asia and is available via over 10,000 speciality retailers. Godiva was founded in 1926 in Brussels, Belgium, by the Draps family who opened their first shop in the Grand Place in Brussels under its present name, in honour of the legend of Lady Godiva. The first shop outside Belgium was opened in Paris on the Rue Saint Honoré in 1958. In 1966, the company's products reached the United States, where they were sold at shopping centers. The following year, it was purchased by the Campbell Soup Company. In 1972, the first Godiva shop in North America was opened on New York City's Fifth Avenue. In December 2007, Campbell announced that it entered into an agreement to sell Godiva to Yıldız Holding based in Istanbul, Turkey, which is the owner of Ulker group and the largest consumer goods manufacturer in Turkey. The acquisition was completed in March 2008, for $850 million. Godiva continues to own and operate more than 450 shops worldwide. The company issues six seasonal mail-order catalogs a year in the US and also accepts online and telephone orders for their products. Godiva chocolate is also sold in local malls and mini shops.