Selfridges Group provides leading luxury shopping experiences for millions of customers around the world. Bringing together the international store portfolio of Canadian entrepreneur and philanthropist Galen Weston, Selfridges Group consists of five iconic brands: Brown Thomas and Arnotts in Ireland, Holt Renfrew in Canada, Selfridges in the UK and de Bijenkorf in the Netherlands. Selfridges, also known as Selfridges & Co., is a chain of high-end department stores in the United Kingdom that is operated by Selfridges Retail Limited, part of the Selfridges Group of department stores. It was founded by Harry Gordon Selfridge in 1908. The flagship store on London's Oxford Street is the second largest shop in the UK (after Harrods) and opened 15 March 1909. Other Selfridges stores opened in the Trafford Centre (1998) and Exchange Square (2002) in Manchester, and in the Bullring in Birmingham (2003). At Selfridges, shoppers entered another world in which they became guests, as the store referred to them, and could purchase unique items that differed from the material goods sold in other stores. The successes of the marketing campaign and the store's opening day highlight that Selfridges sold an entire lifestyle, not just an impressive array of material products.
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