Rockport | 乐步促销

关于Rockport | 乐步

The Rockport Group is an American manufacturer of shoes based in Newton, Massachusetts. It is home to the Aravon, Dunham and Rockport brands and the popular Rockport Cobb Hill Collection.
Founded in Marlborough, Massachusetts in 1971 by Saul L. Katz and his son, Bruce R. Katz, the company produces footwear that is found in various retail channels in more than 60 countries worldwide.
Rockport’s first product was the Country Walker, introduced in 1973. On the basis of the company’s subsequent RocSport shoe and those that followed, Bruce Katz is credited by the shoe industry monthly Footwear Plus with creating the modern-day lightweight and technology-infused comfort shoe concept.
Rockport shoes of this period were designed as alternatives to athletic shoes, which were gaining in popularity as all-purpose footwear. Rockport focused on designing shoes that more closely resembled traditional styles, but sought to incorporate the lightness and comfort of running shoes. This development effort leading to the RocSport was "perhaps the first real 'high technology shoe'," according to James A. Phills, Jr., who teaches at the Stanford Graduate School of Business and Apple University, Apple, Inc.’s in-house business management school.

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