Musician's Friend was founded in 1983 by Rob and DeAnna Eastman. Newly married, the Eastmans financed the start-up with a $5,000 loan from Rob's parents and ran the business out of their suburban California garage. Eventually relocating headquarters from San Diego to a dairy barn in Southern Oregon, Rob and DeAnna, along with brother-in-law, Al Dinardi, grew the business into a prominent direct marketer of music gear.

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