Blue Nile is an online jewelry retailer founded in 1999. It is based in Seattle, Washington. As of February 2017, it is a subsidiary of Bain Capital. The company that became Blue Nile began in 1995 when Doug Williams of Williams & Son Inc. of Seattle started a website to sell diamonds online. Mark C. Vadon, then a management consultant at Bain & Company, purchased a diamond engagement ring from the site in 1998. In 1999, Vadon raised $6 million to purchase 85% of the company and improve the website. The company's name was changed to Blue Nile in November 1999. During the next year, the company raised an additional $44 million. Investors included Bessemer Venture Partners, Kleiner Perkins Caufield & Byers. Blue Nile raised $76 million in its IPO on May 18, 2004. Merrill Lynch & Co., Bear Stearns Cos. and Thomas Weisel Partners LLC managed the IPO, sharing fees of $5.4 million. The initial public offering of shares in Blue Nile Inc, rose 39% in first-day trading, closing at $28.40. Although the company had $44 million in revenue in 2000, it lost $30 million because it spent $40 million in television advertising. Its investors contributed an additional $7 million in 2001. In 2006, Blue Nile sold $197 million in engagement rings and wedding bands, compared to $186 million for Tiffany & Co. Irvine was replaced on an interim basis by senior vice president and general manager of international Vijay Talwar. In March 2012, Harvey Kanter, former CEO of MooseJaw, was named the new CEO. In 2015, Blue Nile reported net sales of US$473 million and net income of US$9.7 million. Blue Nile promotes itself as a supplier of ethically sourced diamonds and endorses a zero-tolerance policy towards conflict diamonds. In the summer of 2015, Blue Nile opened their first showroom at Roosevelt Field Mall on Long Island, New York. The company has since opened showrooms at shopping malls in White Plains NY, Tysons Corner VA, Salem NH, Tigard OR, and Bellevue WA. Blue Nile was designated a Bizrate Circle of Excellence Award winner in 2016.
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Exclusions may apply.
Cannot be combined with any other offer or discount code, cannot be applied retroactively. Offer is only valid on select jewelry items while supplies last. Discount does not apply towards sale merchandise, lab-grown diamond jewelry, preset engagement, loose diamonds, Build Your Own Diamond Jewelry(r), Build Your Own Ring(r), Build Your Own Earrings(r), Build Your Own Diamond Pendant(r), duties, taxes, or shipping insurance fees. The offer terms and conditions are subject to change at any time without prior notice. Other restrictions may apply. Less More
Exclusions Apply see Terms & Conditions for more info. While supplies last. Less More
Valid on select regularly-priced jewelry excluding loose diamonds, settings, Build Your Own Diamond Jewelry;, Preset Engagement Rings, Preset Diamond Stud Earrings and Preset Diamond Solitaire Pendants. Offer not valid on preset engagement rings, lab-grown diamond jewelry, sale merchandise, gift certificates, Monique Lhuillier jewelry, Zac Posen jewelry back-ordered items, polishing cloth, and jewelry cleaner purchases, Preset Diamond Stud Earrings and Preset Diamond Solitaire Pendants. Reference code must be entered in cart or mentioned over phone at time of purchase. Offer may not be combined with any other offer, cannot be applied retroactively, and applies to US customers only. Void where prohibited. Offer expires midnight PST 02/20/2022. The offer terms and conditions are subject to change at any time without prior notice. Other restrictions may apply.Exclusions may apply.
Offer may not be combined with any other offer, cannot be applied retroactively, and products must be listed on the promotional page at time of purchase. Void where prohibited. Less More