Adidas has its roots in Germany but it's a truly global company. Around the world Adidas employs over 57,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the 'World of Sports'. Every year they produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. In 2018 Adidas generated sales of € 21.915 billion. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True. But Adidas keeps things simple, lean and fast. And they will use this approach now to give an overview of what the company is all about.

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